About

This site is the working portfolio of Francesco Piras, an operator and advisor in digital assets, blockchain and AI agents. It exists for one purpose: to give a clear, verifiable picture of what I have built and led, without marketing gloss.

For more than a decade I have worked where finance, technology and regulation meet. I co-founded and led BrightNode, a Swiss digital-asset and tokenization firm, taking it from zero clients to more than 300 engagements across 25+ countries. Along the way I designed tokenized instruments, custody models and stablecoin and payment flows, and brought products to market in Europe, the Middle East and Asia. Today I advise founders and leadership teams, and I act as the commercial operator behind a product: positioning, pricing, pipeline and the team that runs it.

The site is written for two audiences. The first is companies, funds and boards hiring senior commercial or product leadership in crypto and AI, or looking for an advisor who has already done the work. The second is founders who need a partner to structure a token, open a new market or turn a technical product into a business. Recruiters, journalists and conference organisers will find here the experience, credentials and outcomes they usually ask for.

If a case needs more detail, or you want to talk about a role, a mandate or a project, the contact form reaches me directly, and I answer personally.